Monthly Archives: June 2017

History of Digital Marketing

When you hear the word digital marketing what comes to your mind?

In this article, we will simplify it for you.

The Digital Marketing Institute, they define it as, The use of digital channels which are used to promote or market products and services to targeted consumers as well as businesses.” Another common definition is Digital Marketing is the promoting of services and products over the internet via any form of electronic media.

The word Digital Marketing was initially used between the early and late 1990s. The digital age took off with the birth of the internet and the evolution of the Web 1.0 platform. Essentially, the Web 1.0 platform enabled users to discover the information they needed, but it also didn’t permit them to share this information with the web interface. Prior to that time, marketers globally were still not sure about the digital platform. They were also unsure if their proposed strategies would work since the internet had not yet been used widely by as it is today around the world.

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